Reflect
Reflective Moments
Personal reflections on things I've lived through, struggled with, rediscovered or simply felt.
Read Reflective Moments →Building for human potential.
Father. Husband. Writer. Teacher. Entrepreneur. Athlete. Interested in people, performance, business and technology — and increasingly in what connects them.
A home for the thinking that comes after enough repetitions to notice the pattern.
I write to share, question and understand
Articles, essays, Reflective Moments and some books in the making
Most of it starts with something I've experienced, noticed or questioned — or something I'm still seeking to understand.
Perform · Teaching
What 15,000 Classes Taught Me About Teaching
Patterns from teaching the same thing thousands of times — craft, presence and connection.
Full essay · In progressBuild · Business
Reflecting on the Boutique Fitness Space
Observations on where boutique fitness is heading and what builders are learning.
Full essay · In progress
What I'm exploring now
Human Performance
Sport taught me what it takes to keep showing up — the self-motivation, preparation, resilience and drive, but also the importance of having a team around you, even in an individual sport. Teaching taught me presence. Coaching taught me what people actually struggle with and need help with. Operating businesses taught me how different reality can be from theory. And now partnerships and technology have me thinking about how systems can scale what one person alone cannot.
Things I'm working on
Work in progress
Some are well underway. Some are in the starting blocks. Making something visible is often the first step toward making it real.
Proud2b
Status: Writing
A book about failure, success, more failure — and ultimately finding my own path through healing, ambition and some big, audacious goals.
Talking to the Llama
Status: In development
What studying language, a lifelong interest in philosophy, business success and failure, a couple of divorces, healing from co-dependency, and now an amazing marriage and family have been teaching me about communication — shared not from a place of knowing, but from one of experience, empathy and curiosity.
The Art of Teaching Indoor Cycling
Status: In development
Sharing what 15,000 classes taught me about teaching Indoor Cycling.
What repetition and failure teach
The reps behind the questions
A professional squash career. A 2:59 marathon and a 10:03 Ironman. More than 15,000 classes taught, 6,000 coaching sessions, 300+ founders coached, and fourteen years building and operating businesses across Belgium, India and Abu Dhabi. Some of it successful. Some of it decidedly less so.
The numbers aren't really the point. What matters is what I've learned from doing things thousands of times — and getting things wrong along the way.
See the full journey →
15,000+
Classes taught
Currently
More about me →
Head of Product Partnerships, Xplor Boutique & SMB
Today I work with software companies, technology partners, and the studios and gyms using those systems every day. It keeps me close to an industry I've spent much of my life in, while giving me a very different perspective on how technology can help businesses — and the people behind them — perform better. The ideas and opinions I share here are my own.
Let's cross paths
I'm interested in kind, thoughtful people doing work that can make other people's lives healthier and happier.
Founders · Operators · Instructors · Technologists · Researchers · Investors
Say hello
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New writing, sent occasionally.
Essays, articles and Reflective Moments as they're published. Nothing else.